Customer Case Study, January 27th 2025

Wine and dine anywhere you like at Eataly Smeraldo with the flexibility of Nexi SoftPOS

Transforming restaurant payments with Nexi SoftPOS PRO

Restaurants face daily operational challenges, from managing busy dining areas to ensuring seamless customer experiences. High volumes, especially during peak hours, can lead to long queues at cash registers, impacting customer satisfaction. As the hospitality industry increasingly turns to technology for efficiency, finding the right solutions to streamline payments while maintaining a premium dining experience is essential.

Eataly: A global icon of Italian gastronomy

Eataly Smeraldo, a flagship location in Milan, combines retail, dining, and culinary experiences under one roof. Known for its dedication to authentic Italian cuisine and fresh ingredients, Eataly offers customers an immersive experience in its restaurants and food market. With high visitor volumes and diverse dining options, Eataly needed a solution to ensure that payment processes were as refined as the food it serves.

The need: Modernizing payment systems

To enhance customer satisfaction and operational efficiency, Eataly identified the need for an integrated payment system that allowed store associates to process payments directly at the tables or in the outdoor seating area. This system needed to work seamlessly with the existing cash register infrastructure while reducing bottlenecks at traditional checkout points.

The solution: Nexi SoftPOS PRO

Eataly adopted the Nexi SoftPOS PRO solution to revolutionise its payment collection processes. This cutting-edge technology enabled store associates to accept payments using portable devices (PDAs) directly at the table or outside the restaurant. By integrating this solution into their operations, Eataly streamlined the checkout process, reduced queues, and enhanced customer convenience without compromising on security or accuracy.

The benefits: Efficiency and customer satisfaction

The implementation of Nexi SoftPOS PRO brought several tangible benefits:

Cross-channel payments

Improved customer experience
Customers could settle their bills quickly and conveniently at their tables, eliminating the need to wait in long lines.

Cross-channel payments

Operational efficiency
Reduced queues at cash registers freed up staff to focus on providing exceptional service.

Cross-channel payments

Increased turnover
Faster payment processing allowed for quicker table turnover, enabling Eataly to serve more customers during peak hours.

Cross-channel payments

Flexibility and mobility
The PDA-based system empowered associates to handle payments anywhere within the dining area, enhancing the dining experience.

By embracing Nexi SoftPOS PRO, Eataly Smeraldo reinforced its commitment to delivering both culinary excellence and world-class service, setting a new benchmark for innovation in the hospitality industry. Following the success at Eataly Smeraldo, the company plans to expand the rollout of SoftPOS across its entire Italian network in 2025.

"We have decided to implement Nexi's SoftPOS PRO solution to reduce lines at the checkout by allowing our customers to pay directly at the table using the same handheld device that we currently use for taking orders. This will save a significant amount of time for both our employees and the customers themselves. We are strongly confident in this solution and we are planning the rollout in other Italian points of sale.”

Rocco Dario Spano, Group CIO at Eataly.