We are proud to present the Ecommerce report 2023.
The report analyses the challenges, conditions, and opportunities for Ecommerce in the Nordic (Denmark, Norway, Sweden), DACH (Austria, Germany, Switzerland) and CSEE (Croatia, Greece) region. The report is based on results from surveys conducted by Kantar on behalf of Nets in the form of 50 weekly interviews among 18.680 internet users during 2023. Respondents throughout Denmark, Norway, Sweden, Austria, Germany, Switzerland, Croatia and Greece participated in the research. Respondents were taken from each region’s local population, in the age group of 18–79-year-olds who have internet access. Each response was weighted by age, gender, and region, and takes into account accumulated composition.
The research report is based on two main parameters:
- Spending is a parameter based on survey respondent’s response on the approximation of money spent on a specific category over the previous 28 days. Estimates of total online consumption are based on the median value times the number of people shopping online in each category. The advantage of this method is that the median is less sensitive to extreme fluctuations, so it provides a more accurate picture of typical consumer behavior.
- Habits of each user were based on their shopping activity over the previous 28 days. Throughout the survey, the majority of questions offered the possibility to choose multiple answers which was then calculated to represent their online shopping habits.
Key insights you will find inside the report
- Ecommerce continues to push boundaries, offering a world of possibilities not only in terms of items we can buy, but also in terms of the ways in which we can order, pay for, and receive the goods.
- We have a lot in common when it comes to our online shopping, but there are also many interesting local and regional differences in how Europeans shop.
- While physical goods come in many different shapes and sizes from country to country, travel is still a growing.
Findings and summary
A new global shopping horizon: shopping locally is still very much trendy, but consumers seem to be more and more open to shopping globally. Variety of options leaves the door open for majority of Europeans, specially since the offers has never been bigger.
The way how we pay has never been more important: although the local aspect is essential when it comes to choosing our payment methods, everybody agrees that the most important thing about payment options is that they’re safe and simple! Still, it leaves to vendors as much as possibilities to have happy customer and loyal customers!
Let’s go green! Different markets have different preferences when it comes to the most popular delivery options, but they are all open to exploring more sustainable shopping and delivery solutions. Sustainability is a growing concern in online shopping, and there is plenty of room for shoppers to get better informed about what steps they can take to make their shopping greener. In any case, vendors would do good to jump on board sooner rather than later.
All in all, it’s been another year where ecommerce got even stronger and is showing no signs of stopping.
